Foodel

Menu
Sign Up Now
Menu
Signup Now

The Rise of Fast Food Delivery: Trends and Statistics

Introduction 

Fast food delivery has become increasingly popular in recent years, with consumers seeking convenience and speed in their dining options. The rise of food delivery services has allowed for a wider range of food options to be delivered directly to people’s homes or workplaces, often with just a few clicks on their smartphones. In this article, we will explore the trends and statistics around fast food delivery and the impact of delivery services on businesses. 

Order Management System and Delivery Management Systems 

Order management systems (OMS) and delivery management systems (DMS) are both crucial components of a restaurant’s operations, but they serve different purposes. Here are the major differences between OMS and DMS: 

  1. Function: The primary function of an OMS is to manage and process orders, while a DMS is designed to manage the delivery of those orders. OMS tracks orders from different channels such as phone, email, online ordering platforms, and in-person orders. DMS, on the other hand, tracks the delivery process, assigning drivers, and tracking their progress until the order is delivered. 
  2. Features: OMS generally includes features such as order processing, inventory management, order tracking, and customer communication. DMS features include driver dispatch, real-time tracking of delivery, and automated customer notifications of delivery status. 
  3. Integration: OMS and DMS can work independently of each other, but they can also be integrated to improve overall operations. By integrating these two systems, restaurants can streamline their order and delivery process, ensuring that orders are delivered on time, accurately, and efficiently. 
  4. Focus: OMS focuses on ensuring that orders are received, processed, and fulfilled accurately, while DMS focuses on managing the delivery process to ensure orders are delivered on time and in the right condition. 
  5. Time sensitivity: DMS must consider the time sensitivity of deliveries, ensuring that drivers are assigned orders based on their proximity to the restaurant and delivery location. In contrast, OMS doesn’t have the same time sensitivity, as the system focuses more on processing and fulfilling the order. 

Advantages of using restaurant order management services

Restaurant order management systems provide numerous advantages for businesses. Some of these advantages are: 

  1. Streamlined ordering process: Order management systems enable restaurants to streamline their ordering process. These systems can automatically receive and process orders from various sources, including phone, email, online ordering platforms, and in-person orders. This ensures that orders are received quickly and accurately, which can improve customer satisfaction. 
  2. Improved accuracy: With order management systems, restaurants can minimise errors in orders. These systems can automatically capture and process orders, which reduces the risk of errors in the ordering process. This means that customers receive the correct orders, which can improve customer satisfaction. 
  3. Enhanced efficiency: Order management systems can improve the efficiency of restaurant operations. These systems can automate various tasks, such as order processing, order tracking, and inventory management. This can reduce the time and resources required to manage orders, which can result in cost savings for businesses. 
  4. Better communication: Order management systems enable better communication between restaurant staff and customers. These systems can provide real-time order updates and allow customers to track their orders. This improves transparency and can lead to increased customer satisfaction. 
  5. Data analytics: Order management systems can provide valuable data analytics for businesses. These systems can track customer orders, preferences, and behaviour, which can help restaurants make data-driven decisions to improve their operations and customer experience. 

Disadvantages of Third-Party Delivery Services 

While third-party delivery services can provide a quick and easy way for restaurants to expand their delivery capabilities, there are some disadvantages to consider. Here are some potential drawbacks of relying on third-party delivery services: 

  1. Cost: Third-party delivery services can charge high commission fees for each order, which can eat into a restaurant’s profit margins. Some platforms also charge additional fees for services like marketing or order analytics, which can further increase costs. 
  2. Lack of control: When using a third-party delivery service, restaurants may have less control over the delivery process, including delivery times, quality of service, and customer experience. This can lead to a negative impact on a restaurant’s reputation if customers have a poor delivery experience. 
  3. Branding and marketing: By using a third-party delivery service, restaurants may miss out on the opportunity to promote their brand and build customer loyalty through their own delivery channels. Customers may associate the positive aspects of the delivery experience with the third-party service rather than the restaurant, which can make it harder to establish a unique brand identity. 
  1. Limited menu options: Third-party delivery services may have restrictions on the types of food or beverages that can be delivered, as well as limitations on packaging or portion sizes. This can be especially problematic for restaurants that offer specialised or high-end menu items. 
  2. Dependence on third-party platforms: Restaurants may become overly reliant on third-party delivery platforms for their delivery operations, which can leave them vulnerable to changes in fees or policies by the platform. In some cases, restaurants may be locked into long-term contracts or exclusivity agreements with a particular platform, limiting their flexibility to make changes to their delivery operations. 

Advantages of Your Own Delivery Service 

Here are some of the advantages of having your own delivery service for your restaurant: 

  1. More control over the delivery process: When you have your own delivery service, you have more control over the delivery process. You can ensure that your delivery drivers are properly trained, have the necessary equipment, and are following your guidelines and protocols. This can help you maintain quality and consistency in your delivery service. 
  1. Cost savings: While using third-party delivery services can be convenient, they can also be expensive. By having your own delivery service, you can save money on third-party commission fees and other expenses associated with using an external service. 
  2. Improved customer experience: When you have your own delivery service, you have more control over the customer experience. You can ensure that your delivery drivers are professional, timely, and courteous, which can lead to higher customer satisfaction and loyalty. 
  3. Better branding and marketing: Your delivery drivers are an extension of your brand, and having your own delivery service can help you reinforce your brand messaging and marketing efforts. You can customise your delivery vehicles with your logo and branding, which can help increase brand recognition and awareness. 
  4. Additional revenue stream: By offering your own delivery service, you can generate additional revenue for your business. This can be especially beneficial during times of high demand, such as holidays or weekends. 
  5. Data and insights: Having your own delivery service can provide you with valuable data and insights into your customers’ behaviour and preferences. By tracking orders and delivery metrics, you can make data-driven decisions to optimise your delivery service and improve your overall operations. 

How Does Your Own Delivery Service Impact Your Branding and Marketing?

Offering your own delivery service can impact your branding and marketing in several ways. By managing the delivery process, businesses can ensure that their brand is represented consistently throughout the delivery experience, from the packaging to the delivery driver’s uniform. This can help to reinforce the business’s branding and increase brand recognition. Additionally, businesses can use their own delivery service as a marketing tool by offering promotions or discounts to customers who use their delivery service. This can help to increase customer loyalty and drive repeat business. 

Trends and Statistics About Food Delivery Services 

According to a report by Statista, the global food delivery market is expected to grow from $107.4 billion in 2019 to $154.3 billion in 2023. This growth is driven by the increasing popularity of food delivery services, especially among younger consumers who value convenience and speed. In the United States, the food delivery market is projected to grow from $26.5 billion in 2020 to $28.5 billion in 2021. 

Trends and Statistics About Businesses with Their Own Delivery Systems 

According to a survey by Toast, 75% of fast-food operators currently offer delivery, with an additional 16% planning to offer it in the future. The survey also found that businesses that offer their own delivery services see an average of 20% higher check sizes compared to those that use third-party delivery services. Additionally, businesses that offer their own delivery services are more likely to report increased customer loyalty and repeat business. 

In conclusion, fast food delivery has become increasingly popular, driven by the convenience and speed it offers. Businesses that offer their own delivery services have greater control over the delivery process and can use it as a marketing tool to increase customer loyalty and drive repeat business. As the food delivery market continues to grow, businesses that can offer fast and reliable delivery services will be well-positioned to succeed.